What is Best Time of Day Based On?

We sample your subscribers nightly and figure out on average when they are watching all content on YouTube.

We believe this is one of the strongest ways of performing this measurement as it's not based on any specific behaviors that your subscribers might have with your channel.

For instance if we based the algorithm on comments or engagements with your channel (WE DONT, this is the cheap way of doing this). If your channel posted at 3pm everyday, your "best time to post" would likely be 4pm.

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