Getting Started Pt. II - Viewing Stats

Let's start by taking a look at a popular video using chrome extension.

The video we've selected for this example is The North Face's "This Land" video.

Even with the vidIQ basic extension you have access to a ton of metrics that help provide you with the "big picture".

To make things a bit easier, below is a complete listing of the stats displayed on the vidIQ Vision Chrome Extension:

Data LabelDescription
vidIQ ScoreThe score is based on a number of factors that represent how well the video is optimized and how viewers are engaging with that video.
Views Per HourvidIQ calculates VPH on popular videos.
Avg. View %Average % of the video that is by viewers.
Total Min. WatchedTotal # of minutes watched by all viewers.
ViewsTotal # of YouTube Views to date.
Embedded SourcesEstimated # of locations where the video is embedded on the web.
Subscribers Driven# of new subscribers driven by this particular video.
Facebook EngagementsFacebook Likes, Shares, and Comments (Note: vidIQ collects this data directly for better accuracy. Not YouTube Share Button data.)
YouTube EngagementsYouTube Likes, Dislikes, and Comments.
TweetsTotal # of tweets that link to this video.
Reddit VotesTotal # of Reddit votes along with the # of posts and replies for this video.
StumbleUpon ViewsTotal # of StumbleUpon Views.
LinkedIn CountNumber of shares on LinkedIn.
Description Link Count# of links contained in the video's description.
Description Word Count # of words in the video's description.
Time Since PostedQuick-and-easy way to see when the video was originally posted.
Creator SuggestedDisplays the number of related videos out of the total related videos in the right gutter next to the video.
True Engagement RateCompares all engagement activity (on and off platform) with total viewership to generate TER.
Pro users have access to these additional data points:

Data LabelDescription
Historical SliderDragging this slider allows you to go back in time to analyze the video further.
Historical TabVisualizes viewership and engagement over time and export CSVs for all available data points.
Tweets TabSee the most recent tweets containing this video.
Trending TabSee other videos that are trending in various categories.
In addition to stats you can also see the video's keywords.

This is a great tool for creators looking to generate similar content. Borrowing keywords from successful or trending videos can help you capture some of the traffic and drive more viewers to your content.

Now that you have a basic understanding of the chrome extension, let explore Monitoring Your Channel and Videos.

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