There are a number of different ways to optimize your videos for search using vidIQ Basic and Pro. In this tutorial we'll cover the following:
General Metadata/Upload Tips
There are few tips that we at vidIQ recommend you follow to help ensure your filling out the metadata on uploads properly:
BONUS TIP: Creator Suggested videos (the ones that appear in the right column on the YouTube watch page) are extremely powerful. Owning this section helps to extend user watch time and can turn one view into many. One simple way to help encourage YouTube to relate your video is to have shared keywords amongst related videos. Examples include: show title, channel name, show type, and/or category
Keyword and Trending Video Research with vidIQ Search Companion (Pro Only)
vidIQ Pro users have access to the vidIQ Search Companion. This helpful tool appears on the right-hand side of any YouTube search results. The companion makes keyword research a snap!
"Borrowing" Tags and Drafting
Like the old saying goes, "If you can't beat them, join them!" Why reinvent the wheel when a number of your competitors have cracked the code? You can learn a lot from viewing your competition's tags… and you might even pick up a few views.
Whether your tags come from keyword research or trending videos using Pro (explained above) or from pulling tags from specific videos using basic, you can use them to draft off your competition.
What do we mean by "drafting"? Drafting on YouTube is using trending and competitor keywords on your video to get a piece of the action, so to speak. Users are constantly looking for videos on YouTube through search, Google or on YouTube directly. If your content is relevant, why shouldn't users watch it?
It's important to note that we aren't encouraging you to fill up your metadata with random trending tags, quite the opposite. You should only be adding the tags that make sense for your video.